Brand Intelligence
Make your teams more efficient with Brand Intelligence, our proprietary AI engine. Find content quicker, allow your teams to work on more strategic projects, and make your creative and marketing budget more effective.
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AI working for you
Think of Brand Intelligence as an always "on," consistent extension of your marketing and creative teams. Our proprietary algorithms analyze and tag all of your creative assets and adjust to your tagging habits behind the scenes. No additional data scientists or specialized training is required.
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Accurate search and asset recommendations
Finding an asset in Brandfolder is as easy as finding an image on Google. When your stakeholders can easily find assets, your team will spend less time duplicating content and efforts. Brandfolder search is powered by natural language processing to understand the real intent behind a search query. There is no complicated taxonomy or tagging glossary required.
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Reducing busy work
Working behind the scenes, Brand Intelligence takes on the tedious work of consistently tagging and smartly organizing your assets, so you can work on complex projects that actually matter to your bottom line.
Features
Auto-tagging
Automatically adds general and brand-specific tags to assets upon upload.
Suggested tags
Creates tag recommendations based on product usage and other assets within your Brandfolder.
Product-image recognition
Trainable AI can be customized to your brand’s products or assets.
Similarity and duplicate detection
Showcases asset duplicates upon upload and surfaces assets that are identical or similar in attributes.
Asset analytics
See at a glance which assets are being used most often, who is using them, and where they live.
Video scene detection
Determines elements within a video from all scenes and audio based on what’s occurring in the frame.
Moving beyond basic auto-tags
Brandfolder’s trainable AI makes product- and brand-specific auto-tagging possible. Looking for images of just road bikes? Create a smart collection of assets containing only road bikes in seconds.
Asset scoring and actionable insights
Brand Intelligence’s asset insights and performance-based metrics, combined with ad-hoc models and third-party data, provide granular and precise analytics that help creative and marketing teams plan and design personalized campaigns.
Recognizing video scenes and speech
Brand Intelligence quickly interprets each frame of a video asset and provides granular auto-tags for quicker findability. Easily translate all audio and include it in your asset’s metadata for even more advanced search functionality.
Brandfolder has enabled our distributors to search for anything and everything they need based on individual product lines. If they only need snorkel assets, they'll find everything related to that snorkel: studio images, usage images, tech sheets, graphics, and more.
Becca Wyant
Creative Manager
