How to differentiate in a crowded market
Brands like Chobani, Coors Light, and Fiji Water have successfully rebranded to differentiate their products from the competition. Here's how you can too.
How to create a cult brand
Learn how your brand can create a cult-like following through the story of one of the world's most iconic brands, Harley-Davidson. Read more.
How to create a dynamic brand identity
Dynamic brands allow brand managers to consistently reinvent themselves and present fresh and contextually relevant versions of the brand. Find out how.
How to create an international brand
Learn how Uber created a “glocal” strategy to rebrand the company as a global platform for mobility and support international expansion. Read the story.
How to rebrand to change your brand positioning
IHOP faked a rebrand to change its market position. Learn how to rebrand to maintain your brand's core attributes and drop what's no longer relevant.
What brand managers can learn from DTC companies
Learn how DTC brands Away Travel and Chubbies have leveraged user generated content to create lifestyle brands and grow despite rising advertising costs.
Rebranding around mission and values
Learn how rebranding around your company's mission and core values can increase brand loyalty and drive revenue growth. Read more.
Rebranding in a crisis
Rebranding after a crisis is a sensitive matter. Learn how many companies have done so successfully and what you can do if your brand meets a crisis.
Read about several rebranding disasters, including BP, RadioShack, and Gap, to help you avoid the same mistakes these companies made.
Summary of key themes
A summary of the key elements of rebranding. Learn about the foundations, best practices, and what to expect during a rebrand.