Brandfolder is a highly usable digital asset management platform that provides companies the ability to organize, manage, distribute, and measure brand assets from a single source of truth.

Brandfolder Overview Video

Unlock new value for your customers by partnering with our #1 DAM today.

Brandfolder Partnerships

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See how Workspace allows brands to maximize collaboration and creative organization.

Workspace: A Better Way to Develop Creative from Start to Finish

Learn how strategy-driven creative operations impacts your top-line goals.

Process Meets Strategy: 5 Ways to Elevate your Creative Operations

Listen in as marketing and creative leaders discuss the empowering promise and potential threat of applying generative AI to human creativity. 


AI and creativity: Allies or adversaries? A roundtable talk

Template Creation is made easy with Brandfolder Content Automation. 

Easy Template Creation With a Difference

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What we've learned from successful influencer marketing and how to prevent things from going sideways.

Successful Influencer Marketing Examples & Tips For Your Brand

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How brands can help creatives make a deeper business impact.

Taking Stock of Creative Impact: Where Brands Are Failing to Invest

Get a sneak peek at the future of Brandfolder's DAM platform! Our product roadmap is packed with new AI-powered features like automatic People Tagging, natural language search, and major usability upgrades to help your team work faster and smarter.

What’s new and next at Brandfolder: AI-assisted DAM + so much more

Navigate the complexities of vendor selection with our guide when crafting the perfect digital asset management RFP. Your roadmap to DAM success starts here.

The Ultimate Guide to Creating a DAM RFP and How to Choose the Right Partner

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Want better business outcomes? Read this to achieve alignment between marketing and collaborators.

Unlock Better Internal & External Marketing Collaboration

Use a brand audit template to conduct an audit of your assets.

Our guide includes brand audit templates for each stage of the auditing process to analyze audience, brand awareness, assets, and more. 

Brand Audit Template: 13 Free Templates & How To Conduct One

A brand asset is a recognizable brand element, like a logo or tagline, that helps customers identify and connect with a company.

What Is a Brand Asset? 12 Types To Strengthen Brand Identity

A stock image of a team working on the visual elements of their logo to build positive brand associations.

Brand association creates a connection between your brand and a customer’s goals, values, and emotions. Brand associations build lifelong customer connections.

What Is Brand Association? + How To Build It

Learn everything you need to know about a brand platform, including what it is, why it's important, and 14 key components to help you create your own.

What Is a Brand Platform? 14 Key Components

Understanding a creative concept and making your own

A creative concept is an overarching theme that acts as the foundation for creative campaigns. Learn how to create a memorable one. 

Understanding Creative Concepts: Definition + Guide To Creating Your Own

Learn how your team can improve productivity, enhance communication, and stay organized with digital asset management workflows.

The Ultimate Guide to Digital Asset Management Workflows

Discover how to build, measure, and manage your brand strategy through strategic brand management.

Strategic Brand Management: How to Build, Measure, and Manage Your Strategy

Explore the intersection of AI and creativity in our latest blog. Discover insights from industry experts on the impact of generative AI, ethical considerations, job security, diversity, and the future of AI tools.

AI vs. Creativity: Your Questions Answered

CMS vs. DAM: Key differences and how they work together

Find out the key differences between a CMS vs. DAM and how they can work in harmony to help your organization manage and publish online content. 

CMS vs. DAM: Key Differences and How They Work Together

Learn how to properly manage your assets with a brand asset management (BAM) strategy and how to choose the right BAM software for your organization. 

Brand Asset Management (BAM): Benefits, Software, and Best Practices

Discover everything you need to know about brand awareness and explore effective strategies to enhance your brand’s recognition in today's competitive market.

The Ultimate Guide to Brand Awareness Strategies

Find out how content automation tools and processes can streamline your content marketing strategy and benefit your company’s content lifecycle.

What is Content Automation? Benefits, Tips, and Examples 

Learn about digital asset management best practices for security, organization, and workflows to maximize your ROI when using a DAM system. 

13 Key Digital Asset Management Best Practices for 2024

PIM vs. DAM: Core Differences & How to Use the Two in Tandem

When choosing between a PIM vs. DAM, you need to think about your asset and product needs. More often than not, the best solution is to integrate both tools. 

Read about the latest features and enhancements to the digital asset management software from Brandfolder.

Brandfolder Feature Roundup: September 2023

Digital rights management software helps users protect their content from data breaches and IP theft. Review the top 15 platforms and find the right one for your business today. 

The 15 Best Digital Rights Management Software of 2023

Digital rights management (DRM) refers to the use of technology systems to protect copyright security and the use of digital media.

Digital Rights Management: The Ultimate DRM Guide

5 steps to implement a DAM system: Get up & running in 60 days

We review our 5-step strategy for implementing a digital asset management system — including tips to prepare for migration, organize assets & onboard users.

5 Steps to Implement a DAM System: Get Up & Running in 60 Days

How to strategically use marketing collateral templates in DAM

Sharing and (correctly) using templates can be tedious for designers & non-creatives. We explain how to manage marketing collateral templates in Brandfolder.

How to Strategically Use Marketing Collateral Templates in DAM

With the Right DAM, You Won't Need File Naming Best Practices

When you keep files in a cloud storage drive, file names are crucial to search. But you can ditch file naming best practices with DAM software. Learn how.

Building a strong digital asset management taxonomy is critical to your DAM's ease of use. Our post explains how to map your brand assets & assign metadata.

Build a Strong Digital Asset Management Taxonomy in 5 Steps

From creative teams to sales, IT, HR, and more, learn how content automation tools streamline workflows, improve productivity, and ensure brand consistency. 

Who Benefits From Content Automation Tools?

How DAM supports content creation & distribution | Brandfolder

See how users leverage digital asset management software to support content creation and distribution — make designers' lives easier & optimize workflows.

How DAM Supports Content Creation & Distribution | Brandfolder

Find out why DAM is essential for hospitality businesses and how it streamlines workflows, enhances brand consistency, and improves collaboration.

Using a Digital Asset Manager in Hospitality

8 Ways DAMs Streamline Digital Asset Production | Brandfolder

See how DAM software lets you easily optimize and scale digital asset production — create new content with ease and make the best use of existing collateral.

Best Digital Asset Management for Photography (+ 9 Runners Up)

Professional photographers should upgrade to DAM software to better manage digital photos and files. We review digital asset management for photography.

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Digital asset management software offers a lot of benefits for retail and eCommerce businesses. Our post talks about digital asset management for retail teams.

Digital Asset Management for Retail: 8 Benefits of DAM for Retail

A brand asset management system does more than organize your logos. It completely transforms your marketing team.

The Importance of Brand Asset Management and How It Transforms Marketing Teams

An enterprise DAM system isn’t for everybody. Learn who’s a great fit and who might not quite be ready.

Do You Really Need an Enterprise DAM?

DAM Metadata: Background, Benefits & Best Practices

Our guide covers everything you need to know about DAM metadata so you can understand what it is, its benefits, and how to leverage it in your operations.

Creative project management provides a system for getting creative work from the idea stage through delivery.

Managing Creative Projects, from Ideation to Distribution

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For when you need inspiration, we're highlighting 15 of our favorite female-founded brands in our blog..

15 Powerful Female-Founded Brands We Love 

See the ways digital brand management has evolved and its increasing importance in reaching today's audiences.

5 Ways Digital Brand Management Is Evolving

Digital Asset Management Australia: Brandfolder's Solution

Brandfolder is a highly-configurable, global DAM solution to support international teams. Read more about Brandfolder digital asset management for Australia.

Choosing enterprise digital asset management software involves more than comparing DAM features. We review 6 criteria to evaluate enterprise DAM options.

Six Criteria to Evaluate Enterprise Digital Asset Management Software

What’s the Best Cloud Storage Solution for eCommerce Brands?

We compare two types of cloud storage solutions for eCommerce brands — standard cloud storage & DAM software — so you can choose the best solution.

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A brand book clarifies the ethos and vision of your company, while brand guides detail the visual aspects of your brand.

A Brand Guide vs. Brand Book

Developing a brand storytelling game plan is key to creating an emotional connection with your audience, driving loyalty, and promoting growth.

Brand Storytelling In Content Marketing: Tell Stories That Cut Through The Noise

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A customer driven marketing strategy prioritizes your potential customers in the narrative of what your product solves. Read our blog to learn more.

Why Your Brand Needs a Customer-Driven Marketing Strategy

See how an enterprise content automation tool can help with your defined set of strategies and processes. 

What Exactly Is Enterprise Content Automation?

Your brand story should tell your audience more about you as a brand, who you are and what you stand for. Here are 3 examples to create a real connection between your audience and your brand using storytelling.

Examples of How To Use Storytelling To Connect Your Audience To Your Brand

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Here are three questions for retail brands to ask to craft successful retail business strategies and stand out from the competition.

3 Essential Questions to Help Retailers Stay in the Game

Digital Asset Management UK: Brandfolder's Global DAM (2023)

Our guide talks about Brandfolder's DAM solution, security, and features for international teams. Learn more about our digital asset management UK software.

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Today more than ever, companies simply can’t afford to waste money creating content that goes unused. See the results and insights from our latest survey.

The State of Digital Asset Management in 2023

Our post talks about the similarities and differences between digital asset management and document management software so you can find the right solution.

What is Digital Asset Management vs. Document Management?

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Understanding creative asset management improves efficiency by managing, storing, and distributing all visual assets across teams. 

How Does a Creative Asset Management System Impact an Organization?

How do brands maximize content value beyond just production and usage? See how content lifecycle management sets up enterprise content for continuous success.

8 Steps for Success in 2023

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Brandfolder Feature Roundup: April 2023

Content Automation saves your team time so they can complete creative tasks faster. 

Can a Content Automation Platform Help Your Team?

Time To Dig Deep: Cost-Conscious Creative Concepting

Check out our infographic that rounds up 17 key tips to help creative professionals flourish in chaotic environments.

17 Burnout Prevention Tips to Help Creative Teams Thrive

Marketing collaboration software allows distributed (and non-distributed) teams to work together better.

8 Ways Marketing Collaboration Software Saves the Day

Digital Asset Management for Advertising Agencies | Brandfolder

Our post talks about Brandfolder's core DAM functionality, advanced extras, and the benefits of digital asset management for advertising agencies.

Understanding creative asset management can help improve efficiency by managing, storing, and distributing all visual assets across teams.

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Learn how to effectively improve productivity working remote and manage employees across different states in this blog.

Tips for Improving Productivity Among Remote Workers

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This blog post breaks down 5 easy ways to take your already awesome content and repurpose it so your team can do more with less.

5 secrets to using what you have to stretch your marketing assets further

A stack of guides titled "Strategies to Keep Growing When Budgets Get Cut" with the top guide open to a page with text and graphs

Learn how to achieve more than you ever thought possible with less with this wilderness guide for marketers and creatives. 

Strategies to Keep Growing When Budgets Get Cut

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We’re diving into Smartsheet and Brandfolder capabilities that empower you to achieve greater goals with fewer resources.

How Smartsheet and Brandfolder help your brand scale on a budget

Find out why your creative workflow operations are essential for pushing business forward and how to build a better flow.

Creative Operations: Reshaping Workflows

8 Benefits of Digital Asset Management for Manufacturing (2023)

Curious about digital asset management for manufacturing? Our post explains how Brandfolder can support your manufacturing business, users, and partners.

Brandfolder logo in center with HEIC on left side and dotted line connecting it to JPG on right side of logo

Convert your Apple iPhone HEIC to JPG or PNGs with Brandfolder. 

Easily Convert a HEIC file to JPG or PNG With Brandfolder

Digital Asset Management for Schools & Universities (2023)

Interested in digital asset management for schools & universities? Our guide covers Brandfolder's DAM and how to use our features to improve your processes.

See how to implement a digital asset management system and find the long-lasting ROI that comes with widespread use in this DAM implementation guide.

The Definitive DAM Implementation Guide

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From establishing a brand color palette to specifying brand voice, check out this comprehensive guide on how to create a brand identity.

How to Create Brand Identity on Your Social Media Channels

Marketers continue to be not-so-subtly reminded that their brands must find a way to sustain and grow their business with less budget. Check out this webinar to learn how brand partnerships can benefit you in 2023.

Build Best-in-Class Brand Partnerships: Get More Bang for Your Buck

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In the age of content hyperconsumption, the value of creativity has never been greater. But what sets the most successful creatives apart? How do they make their voices heard to make an organization-wide impact? To answer these questions, we've gathered a panel of creative experts who have truly earned their seats at the table.

Leading Creatives Share Secrets to Securing a Seat at the Table

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We surveyed 300 creatives about growing demands, how they spend their time and the value their content adds to their brands.

Brace for Impact: The Disconnect Costing Creatives 520 Hours Each Year

See how the longstanding practice of project management has evolved to intersect with the emerging discipline of creative operations.

Creative Ops and Project Management: How Are They Different?

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Creative Asset Management (CAM) streamlines your campaigns in an effective way. See what CAM looks like and how it can maximize the true value of your assets.

What Does Creative Asset Management (CAM) Actually Look Like?

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5 Brandfolder Features That Elevate Creatives

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Learn more about how brand consistency is the key to what differentiates your brand from competitors.

Why Brand Consistency Is Key In The Age of Content Overload

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A Digital Asset Management (DAM) tool is one of the best ways for proper creative agency project management.

Why Agencies are Implementing Digital Asset Management (DAM) Solutions

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Digital Asset Management can help organize your business’s visual content. See how you can leverage DAM for your small business and what you should expect DAM to contribute to your overall company success. 

What to Expect with Digital Asset Management (DAM) for Small Businesses

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Skip the brand name generator. Use this instead. We’re outlining exactly how to come up with and narrow down your options for a unique business name. Learn from examples of good company names and what you need to consider before you commit. 

Top 5 Components For Creating A Unique Brand Name

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The right automation and templating software can streamline your processes and save your team time and headaches. But finding the right software for your business can be a full-time job on its own. This guide is here to help.

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