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Creative Workflow

Streamline each phase of the complete asset lifecycle. Brandfolder gives you the tools to quickly take content from concept to delivery and beyond, maximizing value across your brand.

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Rand McNally Road Atlas on top of wooden table along with sunglasses, a camera, sunscreen and a starfish
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Brandfolder has given me, as brand steward, the opportunity to seamlessly control brand assets and make it easy and painless for anyone to use them.

Joerg Metzner headshot

Joerg Metzner
Design Director

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  • Insights icon


    Incorporate insights from existing creative asset performance into the strategy for future content production and promotion.

  • Extension for Adobe Creative Cloud icon

    Extension for Adobe Creative Cloud

    Browse a library of approved assets to quickly find the pieces you need for your next big project and seamlessly push completed assets into Brandfolder without leaving Adobe Creative Cloud.

  • Proofing icon


    Streamline and centralize the review process with markup and commenting on asset iterations, securely in the cloud.

  • Approval & digital rights management icon

    Approval & digital rights management

    Brandfolder takes the guesswork out of controlling which assets are approved for whom, when, and for how long.

  • Version control icon

    Version control

    Keep a complete history of every asset and its attachments. Eliminate doubt as to which asset is up to date, upload new iterations and easily roll back changes if they don't land.

  • Distribution links, collections & portals icon

    Distribution links, collections & portals

    Link, code, and download assets in the way that best suits your teams, and put relevant items, tools and destinations front and center in a personalized setting.

Develop & deliver

Kick-off creative asset conception with a comprehensive view of the complete library of brand assets, their topics and performance. Work within Brandfolder while integrated with your team's creative tools through to completion. Deliver finalized assets manually or with automated settings to chosen destinations.

screenshot demonstrating share link functionality
Put assets into action

Put assets into action

Get approved assets to everyone you choose and automatically where they expect to find them. Use Brandfolder permission settings to individually grant access or automatically distribute across your organization's unlimited users. Once made available, Smart CDN allows assets to be immediately published dynamically across channels and platforms.

Complete the asset lifecycle

Even the best creative assets don't last forever. As you monitor asset use and effectiveness, the time will eventually come for those assets to be retired. Brandfolder can schedule assets for update, replacement or to expire altogether. Smart CDN helps complete the asset circle of life, automatically replacing assets as you update them, wherever they're linked.

complete the asset lifecycle