Feature Releases

July 30, 2019

Custom and Preset Cropping

With Custom and Preset Cropping, marketers and creatives can save time on exporting and deploying digital assets. This new feature makes it effortless to freeform crop or prepare images for social media within the Brandfolder UI.

Whether your brand thrives on Twitter, Facebook, Instagram, LinkedIn, or Pinterest, Brandfolder helps consistently implement your brand and meet each platform’s image standards.

July 8, 2019

Announcing: Advanced Video Functionality

Brandfolder’s advanced video features just got a major facelift. Stream and process videos faster than ever with HTML5 native functionality; auto-tag full videos for quicker and more efficient searching of assets; or, select our speech-to-text functionality that transcribes your video and adds it to your metadata for enhanced findability.

June 25, 2019

New Brandfolder + Sketch Integration

With Brandfolder’s new Sketch integration, creatives can save time by searching, accessing, and inserting assets from Brandfolder without ever leaving the Sketch application. Our plugin seamlessly displays assets from a user’s organization, Brandfolders, assets, and even attachments, and allows you to add them directly to a Sketch artboard.

June 18, 2019

Bi-directionally sync assets between Brandfolder + Hubspot!

Marketers and creatives can now easily, and bi-directionally, push and pull assets from Brandfolder directly into Hubspot email marketing campaigns and landing page content. This new integration helps teams optimize campaign performance by ensuring the right asset is used at the right time.

May 24, 2019

New & improved Sign In page

We’ve refreshed your Sign In page to look and feel more like a brand portal, so all users can have a consistent experience at every touchpoint.

Public Brandfolders are more accessible, Brandfolders with access requests are clearly labeled, and we encourage you to upload a background image that reflects your brand.

Check out our Knowledge Base article to learn how to customize your Sign In page.

May 17, 2019

Brandfolder is now available in 15 languages!

Brandfolder has gone international! Users can now enjoy the product in 15 different languages, including: Spanish, French, Dutch, Japanese, Chinese, German, English, Thai, Swedish, Italian, Portuguese, Korean, Finish, Greek, and Norwegian. From the footer, toggle to your preferred language.

Now that’s awesome! Or should we say: now that’s impressionnant, increíble, φοβερός, or น่ากลัว!

April 26, 2019


Send-to-Print is a customizable feature that enables users to email brand materials to selected printing companies, directly from your Brandfolder. Read more about benefits of Send-to-Print here.

April 11, 2019

Bulk Tagging and Custom Fields!

Easily manage all of your tags in one consolidated location for better consistency and organization throughout your Brandfolder. Create, update, delete, and re-sort tags in bulk through custom fields.

March 8, 2019

Brandfolder's Slackbot is live!

Customers can find and view assets, as well as manage Brandfolder notifications from their company’s Slack app. Learn more about how it works.

March 5, 2019

Brandfolder now in other languages!

We’re working on making Brandfolder more accessible to our international users, so we’ve provided a translation tool for the platform. From the footer you can now switch to other popular languages like Chinese, French, and Spanish. More to be added over time!

Feb 28, 2019

Suggested Tags

Tagging has never been smarter - Brandfolder’s machine learning now suggests tags for your assets based on other assets in your Brandfolder, as well as your tagging habits. Navigate to the asset modal ‘Edit’ tab to see it in action. The machine learning accuracy that drives this will continue to improve over time.

Feb 1, 2019

Asset Score is live!

Take the guesswork out of which creative assets are actually working for your brand. Asset scores help you to quickly understand the success, and potential success, of a piece of brand collateral.

Dec 7, 2018

Advanced Version History ⏮

Now you can see, download or revert to previous versions of an attachment. From the asset “Usage” tab users now have robust oversight into all the changes made to attachments, ensuring content is never lost.

Dec 2, 2018

Be Notified About Expiring Assets 🔔

Users who have downloaded assets with an expiration date will receive notifications that the assets will be expiring soon.

Nov 5, 2018

Replace Attachments

From the asset’s “Edit” tab you can drag and drop a file (or browse for one) to replace the attachment. Previous versions of your attachments will remain stored in the “Version History” under “Status.”

Nov 2, 2018

Contentful Integration

We love Contentful’s headless CMS and you should too. Now you can easily utilize assets, imagery, and metadata inside Brandfolder directly within Contentful.

Oct 29, 2018

Asset Modal Redesign

Our asset modal has a new look! Some of the new changes include:

  • Reorganization with the tab navigation
  • In-depth usage monitoring with share link and CDN link tracking
  • CDN link-builder with size and file type customization
  • Duplicate and similarity detection
  • Workflow enhancement
Oct 16, 2018

Password Strength 🔐

To further ensure the security of the Brandfolder platform, new users are required to create a complex password with strength standards.

Oct 7, 2018

Strict Search Within Organizations 🔍

From your brand’s Org page users will now see a more refined search input, as well as an option to only search on strict terms.

Oct 5, 2018

New Integration: Brandfolder + JIRA

Brandfolder is now integrated with the #1 workflow platform, Atlassian’s JIRA. Find out how Brandfolder works with your team’s JIRA account.

July, 2018

Microsoft Office Plugin

Easily insert images from Brandfolder into your PowerPoint presentations and Word documents.

May 1, 2018

Duplicate and Similar Images

Our machine learning models are getting better everyday. Quickly find duplicate images and similar images based on many different asset features.

Apr, 2018

List View, Filters, and Sorting

We love our UI and now we love it even more. With the additions of list view, filters, and more sorting options; Brandfolder is now faster and easier to use then ever before.

Sept 1, 2017

Text Extraction

Brandfolder will extract text from images as well as text from pdf, office, and dozens of other file types. The extracted text is included in all search queries so your users can find content without any manual tagging.

July, 2017


Edit images and text within ad creative, sales collateral, brochures, business cards and more, and share them directly from the Brandfolder platform. By exporting InDesign files as templates, you can designate which content is editable within Brandfolder. This enables your sales team, marketing team, or any other non-designers to use them on the fly.

Jan 5, 2017

Insights and Analytics

Measure your brand impact by analyzing usage within your Brandfolder. Track usage for compliance, improve ROI with actionable assets on your brand health and usage, ensure the resources spent creating your brand assets are paying off across your distribution channels.

Nov 1st, 2016

Advanced Video

Upload, preview, and transcode videos in many different formats. Export includes resizing, changing formats, trimming, watermarking, and even animated gifs.

Does asset sprawl impact your business? Check out our Digital Asset Management Maturity Guide. Read the guide